PhotoYou MagazineResponsibilty for the design and direction of this Canon sponsored magazine for the South Asian region gave me the unique opportunity to work with some of the best photographers in every photography genre throughout the world. It was hugely successful for the client in building up a strong loyal community around the magazine utilizing a vibrant social media network with a Facebook presence of over 125,000 likes at last count. Researching and showcasing the best amateur Canon photographers that could be found on sites such as flickr and 500px helped in establishing the magazine as dedicated to all Canon users of every level of expertise and interest. PhotoYou was translated into 4 languages and was later adopted by other Canon offices
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